If you’re a business owner, you’ve probably heard about the importance of SEO for years. Maybe you already have an SEO companyand strategy in place, or maybe you’ve tried to ‘give it a go’ yourself. If you have already put an SEO plan in place, it could be a good time to reevaluate it. If you’re unfamiliar with SEO, but know how important it is for your business, it’s time to fully understand why it continues to be important, relevant, and why it’s not going anywhere.
Tulsa Search Engine Marketing
SEO (search engine optimization) is essentially a way to brand your business. For small businesses, using SEO Tulsa will bring local customers to your website, whether your business is a brick and mortar style, or online based. Tulsa SEO is extremely important when it comes to grabbing new customers who are looking for exactly what you have to offer. No matter what marketing strategies you currently have in place, utilizing SEO services can only take your business to the next level, and make it stronger than ever. Let’s take a closer look at how it continues to be relevant for just about any business on the market.
SEO is Now About User Experience
A good rule of thumb to keep in mind is the idea that SEO has changed over the years. It’s no longer just about keywords and getting to the top of every Google search. Is that still important? Absolutely. But, because things have become so competitive, most people doing any kind of searching are looking for what type of experience you can give them as a business, and as a brand.
That means it’s important to have a user-friendly website that people will actually enjoy spending time on. This can utilize something called ‘on-page SEO.’ On-page SEO focuses on the content within your site, which will help to decrease bounce rates, increase page views, and yes - help you to achieve higher ranks in each search. Instead of putting the sole focus of your website on specific keywords, try focusing on how you’re potential and current customers might view it, and why they would want to stick around on the site for awhile. When you create an inviting environment for them, you’re using SEO correctly.
The Right People in the Right Place
The basis of SEO hasn’t really changed over the years - it can draw in new people who are looking for exactly what you might have. By bringing this kind of targeted traffic to your site, you’re staying one step ahead of your competition. Once you ‘bring them in,’ having a site that is optimized can turn them from visitors, into customers, in just a few minutes and a few simple clicks.
A Trustworthy Brand
One thing SEO has always been great at is building better brands for businesses small and large. Think about it this way: When you search for a particular service or product on Google, what’s the first result you click? It’s likely one that shows up in the top three on the page, right? Well, you’re certainly not alone in that. Chances are, whatever business is behind that site puts a lot of effort into their SEO, and for good reason. It got you to click there, right?
Your business should treat SEO the same way. Not only does being at the top of a Google search page mean that people will see you first, before they get a look at your competition, but it makes you more personable, and trustworthy.
If a consumer understands that you’ve put the time and effort into doing everything you can to make your business rise to the top, they are more likely to trust what your business has to offer. That trust can quickly turn into loyalty, which can in turn, last a lifetime.
Using the Right SEO Service
Finding the right Tulsa SEO company to work on building your brand and making sure you’re using SEO to its fullest advantages is important. At U-Thrive, we pride ourselves on providing quality SEO services based on experience, trends, and an immense background of SEO knowledge. Even if you already have a plan for SEO in place, rethinking it can sometimes really give your business the boost it needs.
SEO will continue to adapt as people’s tastes and what they are looking for changes. Already, it is focused more on the user than the goal of the ‘right’ keywords all the time. As a business, it’s important to stay in line with these trends, in order to stay relevant - not just online, but in your ability to turn those online searchers into real customers that will help your business to grow and thrive for years to come. Make the most of your SEO experience, and make sure you’re using it to its full potential.
For more information on Search Engine Marketing or other online marketing strategies, contact U-Thrive Marketing a Google Premier Partner today at (918) 812-9374
Small Business and SEO - Why it Continues to Be Important
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